Responsive web design empowers your business to deliver a consistent customer experience across desktop, mobile and tablet devices.
Responsive Web Design (RWD) is a device-independent UI (user interface) design philosophy that aims to develop and deliver an optimized website experience on devices with different widths and different resolutions: PC, notebook, tablet, smart phone, etc. It is a technology using which web designers code the style sheets of the website in a manner that its layout magically adjusts itself to more comfortably fit the width of the browser in which it is being viewed.
Where are your customers when they’re using your website? In your mind’s eye, are they sitting at a desk or on the train when they discover your brand? The staggering growth in mobile usage means you can no longer assume that your website will be viewed on a desktop browser. In fact, in a year’s time, a greater percentage of visits to your site will be made via mobile than a desktop computer – making responsive web design an absolute must. If you have ever tried to access a website on a mobile or tablet device and been frustrated by broken or unloadable content, this is how your customers will experience your brand without responsive website design.
Giving your customers an optimized user experience makes it easy for them to read and navigate with a minimum of resizing, pinching, and scrolling. It also shows your brand to its best advantage and makes your website future proof.
Not only can we incorporate responsive in your new website design scheme of things, but if you already have a website, we can modify it and make it responsive. Our team has all the tools and technology to make your website more accessible: media queries, flexible grid based layouts that use re-sizing, and flexible images & media.
These are the questions that frustrate most of the business owners who want to get a responsive website designed for their business. The answer lies in the type of business you run and the audience who visit your website. Simply put, responsive web design is not for everyone. However, for most of the businesses who have younger audiences that browser their site from smartphones, iPads and Android devices, it makes much more sense to go for a responsive web design.
Find out your site usage patterns in Browser and OS report of your site’s Google Analytics account. If a considerable size of audience is flowing through the iPhone/iPad channel, it is time for you to go responsive.
For websites that already have a mobile version, it makes sense to go responsive too as the need of managing two separate sites will no longer be there.